从“大而全”转向“特色化”。邮轮需要找到自己的核心定位和目的地标签。是主打亲子、主打银发，还是主打文化主题？总要有一个突出的特色标签，才能支撑起高票价和用户忠诚度。
You could say that Brand has also lived big and long. He is now 87 years old, in the final chapters of an eventful and adventurous life that has crossed paths with some of the most consequential events and figures of his era. He has been a writer, an editor, a publisher, a soldier, a photojournalist, an LSD evangelist, an events organiser, a future-planning consultant, even a government adviser (to the California governor Jerry Brown in the late 70s). “There was a time when people asked me, ‘What do you do?’ I said, ‘I find things and I found things,’” says Brand, as in he is a founder. He is speaking from a library where he likes to work in Petaluma, California, not far from his houseboat in Sausalito. “I’m always searching for good stuff to recommend, and good people.”。im钱包官方下载对此有专业解读
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